The DIY School website attracts visitors who are in the advanced stages of making high value DIY tools, materials and services purchasing decisions.
Site visitors will be looking to typically spend upwards of £250 on training which determines that they will go on immediately afterwards to purchase tools and materials for major DIY projects or as paid trades people with ongoing significant purchasing requirements.
Plastering or Tiling Students for example will typically go on from a course at The DIY School to make initial purchases of over £450 on tools and amterials in a matter of days or weeks with ongoing repeat purchases as the new skills are used over time.
The DIY School website visitor is therefore able to make significant purchasing decisions, has the need to make purchases and has the money available to make large and imminent purchasing decisions.
This makes The DIY School web site particularly attractive to retailers and manufacturers of DIY, construction and home improvements tools, materials and services looking to forge an early relationship with many purchasers new to the market.
Uniquely for on-line advertisers you can gain further exposure of your products at The DIY School itself by giving students first hand practical experience of your products at The DIY School where visitors can collect more information and in some cases make direct purchases The DIY School shop.
The DIY School students are encouraged to revisit the site for post course reference notes and videos making The DIY School a regular and trusted site of authority giving advertisers opportunity to reinforce their message further down the customers decision making process.
Many visitors also come to the site as a result of "how to" searches looking for advice on how to tackle DIY and home improvement projects that will require the imminent purchase of tools and materials. These individuals are also on a path towards purchasing and will be susceptible to the influences of high quality advertising to influence their high value purchases.
There are several routes for advertisers to reach these visitors.
- Banner advertising on existing "how to" pages.
- Having a specific page of content bespoke for the advertiser.
- Advertising pre roll advertisements as part of feature video content.
- Commission feature video content.
- As part of our sister site The Do It Yourself Channel
For more information please call Andy on 0161 477 4270 or email your enquiry to info@thediyschool.co.uk .
